As sneaker lovers, we know that one of the biggest problems when you want to buy a specific or exclusive pair is counterfeiting. You can't trust people on the Internet, not even retailers. We realized that blockchain can provide a trustworthy infrastructure for brands and customers, whilst tackling the problem of counterfeiting.
A blockchain is like a decentralized database which is completely public, where you can store and exchange data without the possibility of reversing or corrupting it.
Our solution is powered by blockchain, and provides an authenticity stamp that can be digitally verified for each physical product and viewed on any smartphone.
But that's just the tip of the iceberg.
By creating a unique digital identity for each Satoshi_one on blockchain, we can store information for each product line, season, production number, material and so on. Then, when you receive your pair of shoes, you can claim ownership with our App and the NFC tag that comes with them. We can also follow the lifecycle of the product if the owner sells it to somebody else or wants to recycle it by sending it back to our factory.
We are giving our community greater ownership over their valued possessions and creating a whole new “physical meets digital” experience for people who like good clothes.
We also believe we can build a stronger digital relationship with our community with blockchain.
With our solution, it will be possible to develop a circular economy, create new business incentives that reduce production and waste, and track products at all stages of their lifecycle.
The idea of creating Satoshi Studio came from several things:
- We love sneakers and good clothes.
- We are a group of friends from different backgrounds (tech, design, marketing) and we were all involved in the tech / blockchain space.
- We wanted to launch a project together.
This led us to start working on Satoshi Studio in our spare time in 2018. Gradually, it became much more than just a fun side-project.
We decided to start with sneakers, which was not the easiest path. We made this decision because shoes are a way for people to show the world who they are and what they believe in. We figured it was the perfect product for a brand with a focus on its community.
As legendary Nike designer Tinker Hatfield said: “Design for the community you’re part of”.
So that’s exactly what we did.
Welcome to a new way to own creations on top of the incredible feeling of experiencing them!